Social Media Guidelines
The purpose of this document is to outline acceptable online behaviour where
online communications involve Badminton Hutt Valley (BHV), its staff, players, volunteers, coaches, parents and spectators or anyone else connected to activities.
Online social networking and the sharing of information through other electronic media platforms is an important part of everyday life. Social Media is recognised as a good method of sharing information to stakeholders. The badminton community is engaged on line and this guideline is designed to serve the best interests of all those who participate or interact with BHV activities online or through electronic communications.
It is important that the reputations of BHV, its staff, Committee, players, volunteers, coaches, officials, parents and those involved in BHV activities are not tarnished by anyone using electronic communications or social media tools inappropriately. The expectation is that parties connected to or representing BHV behave and express themselves appropriately, and in ways that are consistent with the BHV Code of Conduct and abide by the guidelines contained in this policy. BHV’s goal is to encourage respectful and knowledgeable interaction with people on social media and through electronic communications. BHV is aware of issues of privacy for all of the badminton community and any one deemed to have behaved contrary to these guidelines will be subject to the breach procedure outlined in the BHV Code of Conduct.
How to Behave
BHV, its staff, committee, players, volunteers, coaches, officials, parents, spectators, sponsors and others engage on social media or have online presence.
The communication channels effected are any online post of communication including but not limited to Emails, SMS & calls, social or business networking platforms (e.g. LinkedIn, Facebook, Instagram, Skype, etc.), websites, micro-blogging platforms (e.g. Twitter, Snapchat, etc.), content-sharing platforms (e.g. Flicker and YouTube, etc.), weblogs (personal or corporate) and online forum and discussion boards.
While BHV recognises the importance of online conversations and respect everybody’s right to freedom of speech, there are some basic principles of behaviour that we ask all BHV representatives to respect when conducting online: communications:
- Published content distributed via any online communication (underlined above) (Facebook, Twitter, YouTube, etc.) should only be made by BHV or persons authorised on the platform accounts.
- Respond to queries in a timely manner. The quicker the response, the more likely the conversation will continue to build. Lack of communication and/or and out-of-date account with unanswered posts looks bad.
- If a person wishes to establish or participate in any other form of official BHV communication or social media (e.g. Facebook group, page or new Twitter account, etc.), this must be authorised by the Association in advance of acting.
- The content and opinions shared by through BHV communications and social media should be consistent with the values of the organisation.
- When using social media as an individual, you should identify your views as your own and not those of the BHV.
- Nothing is private. Remember that publishing on a personal social media platform is as good as talking to the media. You cannot control what happens to your content once it is published, even if you modify or delete it.
- It is important that you do not communicate information or opinions that could be interpreted as an official opinion or statement on behalf of the BHV, unless you have prior permission from the Committee.
- Maintain a high standard by before posting any content check your facts are accurate, fair and credible and check spelling and grammar. It’s best to craft a response in a Word document, then paste into the communication or social media platform. If you make a mistake in a post, it’s best to admit this by adding an ‘Edit’ to the original post. It is almost impossible to delete something from social media once it has been published.
- Be polite and professional at all times. Sitting behind a computer screen is no excuse for discourtesy. Also note that humour can be easily misinterpreted online.
- Respect privacy, copyright and other legal rights by never giving out personal details, confidential information or other content that you do not have permission to publish (e.g. budgets, internal documents, personal information, etc.).
- Photographs may only be published if there is clear approval to do so by the individual/s in the photo or a parent/guardian of any child under 18. See Appendix 1 for guidelines for competitions and tournaments. Similar wording should be used for all other organised events.
- Do not use the BHV logo or any other BHV trademarked images on personal communications or social media sites.
- Do not use the BHV name or brand to promote a product, service, cause or opinion.
- Any and all communications with anybody under 18 years old should be conducted in accordance with the BHV Child Protection Policy.
Breaches of the Communication & Social Media Policy
Any breaches of this policy should be reported to the BHV Committee.
If the breach reported to the Committee involves an adult and a child (under 18 years old), then follow the ‘Complaints Procedure’ set out in the BHV Child Protection Policy and complete an Incident Report Form.
All policies and documents are available on the BHV website via the following link: https://www.bhv.org.nz